-Written by Kyle Bain.
On September 13, 2024 the newest album by Ginger Root, “SHINBANGUMI”, will be released. The brainchild of Cameron Lew, Ginger Root’s newest album will consist of twelve songs, one being “No Problems.” In the music video for “No Problems” the main character (Cameron) struggles with losing his job–doing his best to come to terms with his new reality, attempting to convince himself that he does, in fact, have no problems–as he takes it upon himself to make the best out of a bad situation.
In this four-minute music video Directors Lew and David Gutel create a thorough and complete narrative. I find it interesting and commendable that this duo is able to create not only a catchy tune, but a complete story as well. Together they make “No Problems” an enjoyable ride.
“No Problems” is gritty, giving it an aged look–and that’s appealing to an audience. It challenges viewers to look past the music video’s aesthetic, to hear the lyrics of Ginger Root’s song, to understand that there’s more beneath the surface than one might anticipate is possible in a production like this. I typically just look for entertaining music in a music video–if I watch a music video at all. Those days are past me; the days of looking up cool music videos to fill my spare time are gone, but it’s clear that Gutel and Lew are part of a generation that wanted deeper music videos, that wanted their music to have purpose beyond their contemporaries. They achieve this–and that comes with the simplicity of “No Problems.”
Again and again viewers see Cameron make something out of nothing, taking ordinary household items and turning them into huge production pieces that drive home ideas of creativity and intelligence. “No Problems” thrives on this, as it continues to add depth to the video.
“No Problems” is fun, it’s entertaining, and the video supplements the song wonderfully (which, when all is said and done, is really the purpose of a music video). Is it something that you need to watch over and over again? Is it a song that needs to be played on repeat? The answer to both of those is “no.” However, I think they are worth sharing with the world, worth spreading the word. It’s an interesting song and video for sure, and both Lew and Gutel add depth, a depth that seems to be lacking in the world of music videos these days.
Directed by David Gutel & Cameron Lew.
Written by Cameron Lew.
Starring Cameron Lew, Nanami Iwasaki, Natsuko Aoike, Richard Neil, Dante DeCicco, etc.
6/10 = WATCH (AND LISTEN) IT FOR FREE
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