-Written by Kyle Bain.
Eliot Noyes was a trailblazer in the world of design, but his time developing more modern fixtures eventually led to something that he could have never foreseen. Eventually the world became threatened by his and his cohorts’ existence and looked to put an end to his endeavors. Modernism, Inc. looks to tell the story of this relatively unknown name, one that changed the game of design in unthinkable ways.
I hate to say this, and I honestly feel like a jerk for saying this, but Modernism, Inc. is a terribly boring film. That doesn’t mean that it’s a bad film, but my goodness did I struggle to keep my focus throughout. It’s a challenging watch, and the subjects of the film don’t help to make the film any more entertaining.
On the surface Modernism, Inc. is about a disgustingly boring topic–but beneath the surface is something interestingly intriguing about the history of Noyes and his contribution to modern design. Every once in a while there was something present in the film that reached out to me, that appealed to my curiosity, but then the film plummets back down to earth so quickly that I once again lost interest and hope in the film.
I’m honestly not sure if Noyes warrants a documentary, but simply a mention in a story of something bigger. Modernism, Inc. is too long, and it does very little to entertain. Other than the examples of Noye’s work (which would have had the same effect in a picture book), there was nothing to intrigue me. Modernism, Inc. won’t make a splash, and I truly believe that most that have the chance to see it will forget about it shortly after it’s over.
Written & Directed by Jason Cohn.
Starring Sebastian Roché, Derry Noyes, Eli Noyes, Fred Noyes, etc.
2.5/10 = AVOID IT AT ALL COSTS
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